rio鸡尾酒女主角(rio鸡尾酒故事)

rio鸡尾酒女主角(rio鸡尾酒故事)

Rio Cocktail Story

The Story of Rio Cocktail

Fans of CP (couple pairing) often use the term "rio" to indicate that their CP is real. The pronunciation of "rio" is similar to "real," which means "true." Additionally, there is a cocktail called Rio Cocktail. Its name originates from a casual conversation between the founder of RIO and their chief mixologist, Gustave, who is of Italian-Brazilian descent. In jest, Gustave suggested naming the brand after himself, but this proposal sparked inspiration in the founder, who decided to name the brand after Gustave's hometown instead.

Rio Cocktail on Baidu Baike

Rio Cocktail is not a type of Baijiu (a Chinese alcoholic beverage). RIO pre-mixed cocktails are alcoholic beverages, which fall under the category of drinks. Alcoholic beverages are defined as beverages with an ethanol content of 0.5% (vol) or higher, including various fermented, distilled, and mixed drinks. Fermented beverages have an ethanol content lower than 0.5% (vol) or do not contain ethanol. The parent company of Rio Cocktail is Shanghai Bacchus Liquor Co., Ltd.

The origin of RIO Bacchus Cocktails can be traced back to the mid-1990s. The founder of RIO, who had been focusing on the liquor industry for many years, encountered a famous pre-mixed drink in Singapore. However, most internationally renowned pre-mixed drinks at that time consisted of a single alcoholic base component, which could only form a good taste when combined with a few types of fruit juice. Puzzled by this, the founder hoped to bring about change and innovation.

Rio Cocktail Slogan

The slogan for 2020 is "Rio Tipsy, A Drink for Oneself."

The Origin of the Name Rio Cocktail

RIO is a Chinese brand. Since its establishment, RIO has been dedicated to the development and establishment of the low-alcohol beverage market in China, with the mission of spreading pre-mixed drink culture. RIO collaborated with a professional research and development team in the UK to specifically develop low-alcohol beverages for the Asian market, successfully completing the original formula.

In 2003, after an 8-month market test in China, the low-alcohol beverage "RIO" (锐澳) that suited the characteristics of Chinese consumers was officially launched. With an alcohol content of only 8%, it marked the first step in exploring the low-alcohol beverage market in China.

In 2005, after just one year of market development, RIO had become the leading brand in the pre-mixed drink market in many regions of China, leading the healthy and fashionable trend in the Chinese pre-mixed drink market.

In the same year, RIO took a strategic step in China, and its manufacturing base located in Pudong, Shanghai, was officially established and put into operation. This base possesses the best pre-mixed drink production system in China and is one of the largest pre-mixed drink manufacturing bases in China.

RIO Cocktail

The parent company of RIO Bacchus Cocktails is Shanghai Bacchus Liquor Co., Ltd.

RIO Bacchus Cocktails originated from the Brazilian city of "Rio de Janeiro" and symbolize vitality, fashion, passion, sunshine, happiness, and freedom.

Since its establishment, RIO Bacchus Cocktails has been dedicated to the development and establishment of the pre-mixed cocktail market, and by 2007, their products had already covered the market.

As a domestic company producing cocktails, RIO Bacchus Cocktails has become a leading enterprise in the pre-mixed cocktail market.

With the gradual maturity of the entire market, RIO Bacchus Cocktails is poised to write the next legend in the pre-mixed cocktail industry.

TAGS标签：